简介：Abstract： The paper takes a pragmatic view on the failure of verbal humor。 The paper， based on the GeneralTheory of Verbal Humor， examines the typical humor setup and identifies the various factors contributing tohumor effect。 More significantly， as an application of the theory， the paper establishes 9 theses depicting exactlyhow each factor exerts effect respectively。 Methodologically， the paper illustrates its points with contrivedcomparisons。 Anchor examples are paired with adapted versions， aiming at a clear demonstration of the effectsthat each factor has on the basic question of humor or not humor， and the intensity of the perceived humorousness。
简介：Abstract： The paper takes a pragmatic view on the failure of verbal humor。 The paper， based on the GeneralTheory of Verbal Humor， examines the typical humor setup and identifies the various factors contributing tohumor effect。 More significantly， as an application of the theory， the paper establishes 9 theses depicting exactlyhow each factor exerts effect respectively。 Methodologically， the paper illustrates its points with contrivedcomparisons。 Anchor examples are paired with adapted versions， aiming at a clear demonstration of the effectsthat each factor has on the basic question of humor or not humor， and the intensity of the perceived humorousness。