简介：The traditional consumer markets in India were based on production concept of marketing till the end of1980s. In the early days, in order to bring down marketing costs, manufacturers sold standardized products andreplicated the same into different segments to achieve economies of scale. However, today, in contrast, the newworld marketers talk about globalization, customization and personalized marketing with hyper-competition thatchallenges indigenous traditional companies by offering more customer friendly products.
简介：The traditional consumer markets in India were based on production concept of marketing till the end of1980s. In the early days, in order to bring down marketing costs, manufacturers sold standardized products andreplicated the same into different segments to achieve economies of scale. However, today, in contrast, the newworld marketers talk about globalization, customization and personalized marketing with hyper-competition thatchallenges indigenous traditional companies by offering more customer friendly products.