掘金世界杯 占领营销新高地

　　当我们谈论世界杯时，我们在谈论什么？我们谈这种世界上最高荣誉、最高规格、最高含金量、最高知名度的足球盛宴、谈各种帅气萌萌哒的足球先生及他们的花边新闻、谈各类奇葩的足球解说、谈由此而受到热捧的足彩文化、谈啤酒和炸鸡、谈精彩纷呈的营销方式、谈巴西、谈体育。

　　当然，面对这四年一次的体育盛会，直企们也不放过任何展现企业风采的时机，完美公司在众多优秀经销商中抽取幸运儿，远赴巴西，亲临足球赛事现场，最近距离感受足球的魅力；无限极借着世界杯的热潮，继续倡导健康的生活方式，一路前行，行走至上海；借此体育盛事为契机，道和集团旗下道和酒业变革与创新营销方式，斥巨资发力体育营销，携手中央电视台体育频道，通过全天超高频次轮播带您走进2014 巴西世界杯体育赛场，与全中国观众激情共享世界杯，将道和酒业的产品深入千家万户……

　　一场球赛，是短暂的狂欢，但它会给予那些善于思考的球队许多珍贵的财富，留给那些善于思考的人们许多比赛之余的思考，从中，你收获了什么？

　　也许，我们谈论的是世界杯，其实找的是自己。

　　When discuss the World Cup， what will we talk about on earth？ We’ll talk about the football feast of the highest honor， standard， value and renown in the world， talk about the handsome and cute players as well as their tabloids， talk about a variety of wonderful football commentaries， football lottery culture， beer and fried chicken， brilliant marketing method， Brazil and sports.

　　Coming across the quadrennial sports event， direct selling companies will absolutely not miss any opportunity to show their styles. Some lucky and excellent distributors of Perfect flied to Brazil to feel the charm of football in person at close distance； Infinitus continued to advocate a healthy lifestyle and went forward all the way to Shanghai following the fever of World Cup； Daohe Wine， subordinate of Daohe Group， took this opportunity to reform and innovate its marketing method， invest a huge sum of money in sports marketing and cooperate with CCTV sports channel to share the passion of World Cup with Chinese audience by frequently broadcasting， thus leading you to the sports arena and taking the products of Daohe Wine to millions of households at the same time.

　　Though the ball game is a transient carnival， but it can give thoughtful teams much precious wealth and leave

　　those who are good at thinking many considerations. Then， what have you gained？

　　Maybe， we’re talking about the World Cup， while in fact we’re looking for ourselves.

　　策划/执行/本刊编辑部

　　Planning/Executive/Editorial Department

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